About Us - Meet the Team

John Cockayne - Managing Editor

John Cockayne is a fully qualified golf professional and has worked on a

number of very successful golf business, event and golf estate projects.

With this background, he brings a broad range of promotional, marketing

and event management experience to any project, within what is in effect

a 360 degree view of the golf business.

This eclectic skills-mix is essential as, outside of the input of established

operational processes and procedures, each solution developed by

The Business of Golf is tailor made and as individual and unique as the

needs of each client.


To achieve each client's goals, The Business of Golf works in association with a number of professional service providers. This alignment allows for a strategically effective and cost efficient interaction in which the client only pays for those services specific to the delivery of the project.

To learn more about John Cockayne's extensive coaching career, please click here!

Steve Shewell - Content Editor


Steve Shewell, an Old Dalian, started his career as a graphic designer for

a sign company in Cape Town in 1990, and learnt the backbone of the

signage industry by being completely hands on, in and out of the factory.

He was promoted to Production Manager in 1995 and soon went on to

start his own company. 

Over the years Steve has been involved with graphic design, signage and

large format digital printing from design through to manufacture and


He has prided himself in supplying top quality products at a competitive

price while maintaining exceptional service thus keeping clients for as

long as 15 years.

Due to his passion for golf, in 2016 he started developing an online platform that showcases South African golf courses, with support elements such as accommodation, restaurants and activities within close proximity of each course. To date there are over 80 South African golf courses listed on the site and this number is growing on a monthly basis. The website is called GolfVistaSA.

Honesty, integrity and customer satisfaction are his highest objectives in day to day business.